Nickelodeon announces multi-platform strategy

March 9, 2006 · 0 comments

in Business, Internet, New Episodes, New Show, Nick Jr.

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Nickelodeon announced today their strategy for new show development and launches across video games, internet, podcasts and other media. It also announced several parts of it’s production schedule going forward. Items relevant to the preschool set include:

  • Downward Doghouse: Twenty episodes have been ordered for the show which is set to launch March 2007. The show aims to teach preschoolers about Chinese culture, much in the same vein as Dora the Explorer. The show aims to help kids understand their emotions and be mindful of the feelings of others.
  • Wow Wow Wubbzy: Twenty-six episodes of the show have been ordered. Originally it was slated to debut in the fall of this year, but now appears to be set to premiere in 2007. The press release was corrected, and the show is still set to debut in 2006.
  • New episodes of current shows slated for 2006-2007: On tap are 18 episodes of LazyTown, 20 episodes of The Backyardigans, and 20 episodes of Go Diego Go.

Nick also announced the Inkubator Lab. The Inkubators Lab will be dedicated to the development of original animated content made specifically for a diverse range of platforms, including broadband; wireless; portable video devices; online and gaming.

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