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Business Week takes a look at Disney’s planned overhaul of Disney.com. It appears that Disney is going after a MySpace, Web 2.0 kind of thing to improve stickiness.

I’m guessing (and hoping) that the bulk of this will be aimed at the older kids. I certainly don’t want my soon to be 4 year old adding friends to their MySpace page. But, part of the redesign does involve playhousedisney.com which currently lags behind NickJr.com.

Disney isn’t even second on the list in terms of stickiness, with the 55 minutes its Playhouse Disney site keeps kids around, less than the 70 minutes that users of Viacom’s Nick Jr. hang around for games, videos, and more. The site also lets kids “mash up” videos—that is, create their own videos by altering videos Viacom has given to them.

Without really a strong push from my wife or I, my kids do tend to favor NickJr.com, and especially the Wow Wow Wubbzy games. Still, they’re not hitting the site for 70 minutes at a crack (or even 55).

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This entry was posted on Tuesday, January 9th, 2007 at 11:28 am and is filed under Disney, Internet, Nick Jr.. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.